Objective: Drive awareness of American Crew’s real American heritage.

Insight: The barber movement was at its peak and some classic styles were re-emerging.

Solution: Established American Crew’s first major partnership with one of greatest hair icons in the world: Elvis Presley. He served as the celebrity spokesperson for this campaign, on 50th anniversary of his death. Delivered a toolkit leveraging his images and hairstyles to recreate these in a relevant and modern context.

Credits: Lauren Nukes, Brian Duck, Joe Daley: Producers, Shaun Conrad: Director/DP/Editor, Emmanuel Vouniozos: DP, Justin Harrison: DP, David Raccuglia: Photographer