Objective: Honor the craft behind the barber in his home base – his chair.

Insight: Every client who sits in your chair has a story. No matter who you are, you know and trust your barber. Clients and barber have a very close relationship, and it’s strengthened by the trust that American Crew fuels with its professional tools.

Solution: Create an impactful series of content that reaches our core audience and displays the fun and trusting relationship that their clients have every time they sit down in the chair.


Credits: Lauren Nukes, Brian Duck, Joe Daley: Producers, Shaun Conrad: Director/DP/Editor, Paul Kahler: DP, Justin Harrison: DP, David Raccuglia: Photographer