Insight: The world is getting busier and more hectic, and people are limited on time for grooming.
Problem: How do you look good and have clean hair when you are not at home.
Solution: A dry shampoo and styling foam that can be used where ever you are, no shower required. Delivered an informative and relatable campaign, aimed at the on-the-go styling.
Credits: Lauren Nukes, Brian Duck, Joe Daley: Producers, Shaun Conrad: Director/DP/Editor, Paul Kahler: DP, Justin Harrison: DP, David Raccuglia: Photographer