Objective: Drive brand awareness for Wahl’s cordless trimmer launch, an innovation under its best selling Detailer line.

Insight: Industry professionals (barbers, hairstylists) are migrating to cordless clippers as the battery life and charging speed has quickened. In addition, clients want to know that their barbers are using the best tools when cutting their hair, so they can confidently approach the consistent dilemma of ‘what do I say when I see a beautiful women?’

Solution: Wahl developed a cordless trimmer with a matching charging stand. Created ‘The One’ campaign, celebrating the only trimmer you’ll ever need. This campaign fostered the connection between clients and barbers, acknowledging that many men rely on their Wahl barber for important milestones.

Credits: Natalie Campbell: Producer, Gray Hamner: DP/Editor