Objective: Wahl is the global market leader in hair clippers and grooming tools, and wanted to launch its metal housing for its best-selling Magic Clip.
Insight: Industry professionals loved the metal housing that was launched for the 100 year anniversary of Wahl the previous year. Wahl innovated for convenience and durability, launching their best selling clipper, the Magic Clip, as cordless and in a long-lasting metal housing.
Solution: Delivered a campaign and accompanying toolkit of assets ideal to celebrate this launch, focusing on haircut fades and blending achieved by the cordless Magic Clip thanks to its patented staggered tooth blade.
Credits: Gray Hamner: DP/Editor