Objective: Wahl is the global market leader in hair clippers and grooming tools, and wanted to launch a cordless version of its most powerful clipper, The Cordless Senior.

Insight: Industry professionals loved the powerful motor that is housed in The Senior and they wanted a cordless version to have the most freedom possible. Wahl innovated for convenience and durability, launching their most powerful, The Senior, as cordless with all the same features of the corded version.

Solution: Delivered a campaign and accompanying toolkit of assets ideal to celebrate this launch, focusing on haircut fades and blending achieved by The Cordless Senior thanks to its v9000 motor.

Credits: Gray Hamner: DP/Editor